If like me you ask the question of defining what innovation and creativity in recent years and that you came to the same conclusion that everyone There was his definition ... I can only agree with you. By cons, there are sometimes very interesting points of view in these battles of definitions, which are normal, beneficial, and also concepts that are inherent to many cross-trades! Here Luke Brabandere explains the difference between creativity and innovation, and this topic has generated a lot of interest in 2008, since it is a good amount of references to this period (I am rather late, but it does not matter I am pleased by writing on the subject).
After listening to this short video you can understand that innovation would deal with the frequent production changes, where creativity can change the view. L.de Brabandere up here incremental innovation as a continuous improvement remains in the rules, when creativity is at least one exchange rules. With this definition when Bic realizes that its activity is not limited to the production of writing instrument (pen), but in the business of disposable items, the company little afford to invent the disposable lighter.
It is important to understand that L.de Brabandere comes at a strategic level business then he advises leaders. His definition of creativity is different definitions of creativity on the capabilities of the individual for example, among psychologists Amabile, Lubart, Mac Kinnon, Osche and Sternberg
"Creativity is the ability to achieve production is both novel and adapted to the context in which it occurs. "
In this definition: "New" is understood as original and unexpected "
can deduce that there is a difference between individual creativity and creative phases of the company mentioned L.de Brabandere appears here establishes . I also find it relevant to define the potentially disruptive innovations as a questioning of one or more paradigms. Indeed, breakthrough innovations such as digital camera that challenges the paradigm of "photographic quality" show the defintion of L.de Brabandere may apply at lower levels of technology. I see two great interests: First attempt to evaluate and compare the degrees of failure in innovation in order to compare, for example, and secondly to try to identify avenues for innovations in the Using the concepts of decomposition paradigms constituents so as to consider changes. This latest proposal should be compared to the method of conception (if not creative) as the CK theory which breaks down concepts such as attributes.
L.de Brabandere is associate director of Boston Consulting Group has . When his book came out the value of ideas in 2007, Le Journal du Net had interviewed him the role of creativity in the ability to change the company and found this interview on Youtube seems to be the same time. His most recent book is magical thinking, logical thinking is a book that I recommend to all those who would abuse deductive thinking. Thank you to Tom, who I assume is in charge of this video: Tom blog.
Other articles on Creativity vs. Innovation:
- creativity-innovation-vs-the-ugly-truth
- Adjacent Innovations
- creativity-vs-innovation from Creativity is Free blog
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