Wishing to understand more about the link between the "design" and innovation, on the advice of Frederick Bread (responsible Department of Design and User Experience on applications at Bell Labs, France), I immersed myself in reading the book written by Tim Brown, who is the CEO of IDEO company renowned for being among the 10 most innovative companies in the world . In this book Tim Brown presented what he called "Design Thinking", which originates in the work of Brunel on the Great Western Railway in England and which have profoundly influenced in its design as the design task was to shape the world.
For this line of railway, not only the engineers have put all their expertise in the design of trains and tracks to make them as efficient as possible, but they are also concerned about the travel experience by ensuring that bridges and overhanging routes give the impression of floating above the countryside.
It is impossible to summarize all the contents of this book (readers can only read pressed the last chapter of the book where Tim summarizes himself what he has just presented), I nonetheless found the following quotations which seem full of interest and sometimes common sense and there is therefore interest spread ;-)
"3 Steps in Innovation: Inspiration, ideation (the emergence of the idea), and finally the implementation. "
"Constraint Designer: feasibility, viability and desirability!
"Council for the user study: Looking at the two ends of the Gauss curve to study users live, think and eat differently. "
" Developments in the mood for a project:
- Hope during the phase of information gathering,
- Doubt when classifying data and research models and designs,
- confidence when creating the idea became more tangible and that we created the first prototype "
" One way to ensure that people are trying something new is to build on their behavior that are already familiar. "
" The predictability leads to boredom and boredom leads to the loss of talented people. "
" A tolerance for risk taking has as important in the corporate culture that has in its business strategy. "
" Always be sure that every employee understands, appreciates, and has the opportunity to contribute to the overall vision the objective. "
" A story needs to be repeated lots of times before people begin to understand how it applies to them, and plenty of times before it can change their behavior. "
" A prototype is a success, not when it works fine, but if we learn something more. "
" Good "designer" is someone who has the ability to identify patterns in data to a bazaar then able to synthesize new ideas from fragments of data, empathize with people different from himself, and all that can learned! "
" The sooner we make our ideas tangible, the sooner we will be able to evaluate and at worst to give up. "
" An innovation is a good idea well executed, both parties are equally important! "
