Here is one of the authors I am a long time and I savored each book. Luke Brabandere explains here that having ideas is not enough, or even, is not the primary problem for businesses. He explained that he encourages actors to express their business activities in order to extract meaning. And by then it's this sense that the newly expressed ideas acquire their logic.
This thesis may seem challenging for developers like me creativity, said there were indeed two mechanisms to an idea can be transformed into reality within an organization. The first is creativity "own" that allows to develop a sustainable concept of originality, a unique solution or a new organization. And sometimes, companies do not lack this innate creativity. Cons by these companies may have difficulty in changing the perception of their work for this unique creativity is expressed. The method proposed Luke Brabandere is the verbalization (and I would like to know more). Through this work, the ideas latent in the business sense and are found by the second mechanism necessary for the realization of the idea.
It's great! We can therefore complete the pattern found frequently in the literature on creativity. The scheme is currently the standard way to address a problem staying within our comfort zone or in our scope of perception or as stated Armand Hatchuel be a victim of the effect of fixation. Creativity is out of this area, and if we stop there most of the time the machine is blocked. We must therefore implement the second mechanism which Luke Brabandere provokes work: extending the boundaries of perception.
This extension of the scope of perception is a difficult problem for large organizations. Have that awareness is present at all levels of the enterprise is an issue that leaders must deal with seriously.
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